Marketing Cloud Extend:
Direct Mail Journey Builder Integration

Direct mail is still a very powerful channel, specially if it can be hyper-personalized thanks to this integration and the power of Journey Builder.

Typical timeline: 3-4 weeks.

Features:

• Send personalized letters and postcards utilizing the power of Journey Builder and lob.com direct mail API
• Store campaign-level information to build customized reporting and understand your ROI
• Retarget contacts based on real-time mailing address verification
• Utilize simple HTML language to build hyper-personalized direct mail pieces
• Conduct scalable prized A/B tests in Journey Builder